Tough lawyers for tough cases.

Editorial Guidelines

Website purpose

The Dormer Harpring website educates, informs, and connects individuals in Denver, CO, who have suffered serious injuries due to negligence. It highlights the firm’s compassionate legal services, builds trust with potential clients, and promotes visibility in search engines through valuable, SEO-informed content. By publishing detailed, client-focused, and locally relevant content, the website supports Dormer Harpring’s mission of reaching individuals during some of the most challenging moments of their lives and empowering them with actionable legal information.

The site is a digital reflection of Dormer Harpring’s personalized approach, showcasing services from consultation to litigation. It highlights their client-centered philosophy, using case examples and straightforward navigation to guide users toward helpful resources and legal support. This design helps visitors feel acknowledged and informed from the start.

Our Mission and Values

Dormer Harpring is dedicated to helping real people, not corporations or insurance companies, navigate life after catastrophic injuries. Their mission is rooted in compassion, justice, and client-centered advocacy. Content should consistently reflect:

  • Integrity in legal insight
  • Empathy in tone and messaging
  • Clarity in legal explanation
  • Advocacy for the injured

Writers must internalize these values and ensure that every piece of content reinforces the firm’s approach as trauma-informed and ethically rigorous. Tone should always reflect that Dormer Harpring stands on the side of the injured, not as a mere service provider, but as a partner in the legal recovery process.

Our Audience

Our readers include:

  • Accident victims and their families in the Denver metro area
  • Residents of Colorado seeking clarity on personal injury law
  • Individuals searching for legal representation they can trust
  • Referring professionals or caregivers looking for guidance on legal resources for injured parties

These audiences are often unfamiliar with legal terms, anxious about their future, and need reassurance. Writers must prioritize clarity, guidance, and emotional sensitivity, providing the helpful information someone might search for after a traumatic incident.

Topical Coverage

Content should emphasize the following practice areas, which Dormer Harpring focuses on:

  • Car accidents
  • Truck accidents
  • Motorcycle accidents
  • Pedestrian and bicycle accidents
  • Catastrophic injury claims
  • Wrongful death
  • Traumatic brain injuries
  • Dog bites
  • Dangerous and defective products

Each article or page should center around a clear legal topic relevant to Colorado residents and include localized information, including how these incidents are handled under Colorado law. When possible, use statistics, examples, and references to Denver infrastructure, weather conditions, and regional accident trends.

Writers should frequently mention Dormer Harpring by name throughout the content (not “the firm” or “they” alone) to reinforce branding and local SEO authority.

Contributor Credentials

Writers and editors must:

  • Have experience in legal writing, preferably in personal injury.
  • Be capable of translating complex legal topics into plain English.
  • Conduct thorough research, especially from Dormer Harpring’s website and credible Colorado legal sources.
  • Avoid speculation; only include accurate, supportable, and legally sound facts.
  • Adhere to word count guidelines (1000 words per order unless otherwise stated)

Editorial Integrity

Precision

  • Cite statutes (e.g., Colorado Revised Statutes) when necessary.
  • Ensure that descriptions of Colorado-specific laws (e.g., comparative negligence, statute of limitations) are accurate and current.
  • Avoid making promises or guarantees about case outcomes.

Transparency

  • Clearly explain legal terms and processes (e.g., “contingency fee,” “damages”).
  • Disclose any client-specific focus or regional insights based on available site content.
  • Avoid ambiguous language and use data-driven or sourced information when appropriate.

Authenticity

  • Reflect Dormer Harpring’s voice—genuine, human-centered, and client-focused.
  • Avoid generic or overly templated phrasing.
  • When discussing past client cases or firm achievements, write in a way that celebrates client victories without exaggeration.

Editorial Control

Editors must validate the following before publishing:

  • Adherence to Dormer Harpring’s branding.
  • Keyword integration and SEO compliance.
  • Tone, accuracy, and readability.
  • Relevance to Denver, CO, and regional legal context.
  • Correct word count (1000 words unless otherwise stated)

All content must be reviewed and approved internally before submission. Editors are responsible for identifying outdated legal information, non-localized phrasing, and language that lacks clarity or empathy.

Types of Content on Our Site

Who We Help

  • Victims of catastrophic injuries
  • Families of wrongful death victims
  • Motorists, cyclists, and pedestrians are injured due to negligence.
  • Residents in Denver and nearby Colorado communities.
  • Individuals facing long-term rehabilitation or life changes due to injury.

Services

  • Explain each practice area in lay terms.
  • Showcase how Dormer Harpring uniquely advocates for injury victims.
  • Include actionable next steps (“Contact Dormer Harpring for a free consultation.”)
  • When appropriate, cite how Colorado laws impact these services.

Who We Are

Every piece should communicate Dormer Harpring’s story:

  • Denver-based
  • People-first
  • Trauma-informed
  • Aggressively compassionate legal advocates

Include this ethos when writing bios, service descriptions, and homepage content. Dormer Harpring should be framed as a firm that stands out because of its moral clarity, strategic intelligence, and sincere dedication to its clients’ well-being.

Blog

Use the blog to:

  • Provide legal guidance on current events (e.g., Denver accident trends, new CO legislation)
  • Educate readers on personal injury processes and pitfalls
  • Share stories that resonate with local readers
  • Highlight seasonal risks (e.g., winter driving hazards in Denver)

Blogs should link internally to service pages and include CTAs such as “Reach out to Dormer Harpring to discuss your case.” Avoid duplicating language across posts; always bring a fresh angle rooted in client needs and local relevance.

Contact Us

Always include contact opportunities at the end:

  • Phone: (Check the firm’s contact info page)
  • Free consultation CTA
  • Link to contact form or consultation scheduler
  • Language encouraging proactive outreach, such as “You don’t need to wait to get legal answers.”

Reader Engagement

We aim to build trust and promote interaction.

  • Use conversational, direct language (“you,” “your rights,” “your next steps”)
  • Anticipate common concerns and include FAQ-style responses.
  • Encourage readers to reach out for help, not just information.
  • Recommend readers bookmark legal guides and return to them as their cases evolve.

Report Corrections

If an error is discovered, promptly notify the content lead and request an internal correction. All corrections should be made within 24 hours of identification and documented. Corrections should also be visible and transparent when possible—consider including “Updated on” notices for key legal pages.

How Dormer Harpring Helps You

Always bring the focus back to how Dormer Harpring:

  • Listens to the client’s story
  • Investigates thoroughly
  • Tailors every case strategy
  • Fights against powerful insurers
  • Secures fair compensation

Contact Dormer Harpring today to take the first step toward justice and recovery.